Outseen uses AI as a working aid for processing and developing existing information. The technical research and the evidence come from Atlas, an engine that works without a language model. Our specialists check facts and content and remain responsible for everything we deliver. This page sets out where AI does and does not play a part in our work.
Where AI helps us
- Organising information you provide, such as product data or answers from an intake.
- Drafting a first outline for a structure or text, which a writer then develops.
- Suggesting variants for a title or description, from which a person chooses.
- Reducing repetitive work, so more time is left for content and checking.
- Writing texts for our own resources, which our founder released for publication.
Where AI plays no part
- Technical evidence. A finding about your website comes from Atlas: what the engine found, in which source and when. Generated text is never a measurement.
- Facts. An AI model can write something convincing that is wrong. We check facts about your business and offer against your sources.
- The final decision. People decide which improvement we propose and which text goes live. In client work a reviewer checks it and you approve it; our founder released our resources for publication.
Why we work this way
Google says that what matters in search results is the quality and usefulness of content, not how it was produced, and that using automation to manipulate search rankings goes against its spam policies (Google Search Central, February 2023). For us it comes down to the same thing: AI may make the work faster, but not worse or less reliable. Read more in Can you publish AI-written content?
Honest about tools
We do not write that a text was made entirely without AI if that is not true. The texts in our resources were written with the help of AI. You can always ask how a text came about and who checked it. How we create and check content is set out in our editorial policy.