Visibility in ChatGPT starts with your own website

ChatGPT can search the web for a question and then shows its sources. We work on the pages it can find and check by hand each month what ChatGPT answers.

What you get

  • The questions customers ask ChatGPT
  • Pages that answer those questions
  • OAI-SearchBot access checked
  • The answers recorded every month

How ChatGPT picks its sources

  1. Your question
  2. Search queries
  3. Pages OAI-SearchBot knows
  4. Answer with sources
  • ChatGPT does not search for every question

    For current or specific questions, ChatGPT can search the web. It turns your question into one or more search queries and shows the sources with the answer. The conversation’s context plays a part.1

  • One crawler decides whether you can appear in search answers

    OAI-SearchBot fetches pages for ChatGPT’s search feature. Block that bot in robots.txt and ChatGPT will not show your site in its search answers. A change can take about a day to apply.2

    robots.txt
    User-agent: OAI-SearchBot
    Allow: /
  • Training is a separate choice

    GPTBot collects content for training models. Blocking it has no effect on OAI-SearchBot, so you can refuse training and still appear in search answers.2

    robots.txt
    User-agent: GPTBot
    Disallow: /
  • What a user asks for does not count

    ChatGPT-User fetches a page when someone asks for it in a conversation. According to OpenAI, robots rules may not apply then, and that bot does not decide whether you can appear in search answers.2

Sources

  1. OpenAIChatGPT search
  2. OpenAIOverview of OpenAI Crawlers

Checked on 11 November 2026.

What Atlas checks

Atlas reads your robots.txt for each OpenAI crawler and keeps search, training and user requests apart. Then Atlas checks the pages ChatGPT could cite.

Meet Atlas

What we do to your website

  • Map the questions

    We collect the questions customers ask ChatGPT before they choose. We store each question with a version, so every check asks the same thing.

  • Pages that answer the question

    We write or improve the pages that answer those questions, with sizes, materials, prices and terms that are correct.

  • Access and technical setup

    Atlas checks whether OAI-SearchBot may read your pages and whether the content is in the HTML. Your specialist fixes what needs attention.

  • Record answers by hand

    Each month we ask ChatGPT the agreed questions and store the answer, the sources and the moment. That way you see what changes.

Which plan fits

ChatGPT is included in every plan. Once a month we record by hand what ChatGPT answers to your questions, with the sources we saw.

Compare the plans
PlanChatGPTChecked by handPrice
Rise Included 10 answers a month €549 a month
Scale Included 25 answers a month €949 a month
Lead Included 50 answers a month €1,649 a month

Excl. VAT, on a three-month term.

FAQs

Answers to the questions business owners ask us most.

Can Outseen guarantee that ChatGPT mentions my business?

No. OpenAI decides what ChatGPT answers, and that varies by question, conversation and moment. We work on the content and technical set-up ChatGPT can use, such as access for OAI-SearchBot and pages that answer customer questions clearly, and record by hand what ChatGPT answers to the agreed questions.

Do I have to allow GPTBot to appear in ChatGPT?

No. According to OpenAI, GPTBot is the crawler for training models. For ChatGPT’s search answers, OpenAI uses OAI-SearchBot. They are two separate rules in your robots.txt: you can block GPTBot and allow OAI-SearchBot, so you can still appear in ChatGPT search answers without contributing to training.

Does Outseen automatically track what ChatGPT says about my business?

No. We ask the agreed questions by hand, once a month, in the AI assistants included in your plan. We store every answer with the exact question, the source links and the time. ChatGPT is included in every plan, with 10, 25 or 50 questions a month. Automated or daily tracking is not part of the plans.

Why do I get a different ChatGPT answer from the one in Outseen’s report?

ChatGPT takes the conversation, your settings, your location and the moment into account, and fetches sources again for each search question. That is why we record the exact question, the environment and the time of every check. One answer does not show how ChatGPT always presents your business; repeated checks with the same questions do.

Is GEO for ChatGPT different from SEO?

Largely not. Pages that are findable, technically readable and answer a question clearly help in Google and in ChatGPT. What is specific to ChatGPT is that OAI-SearchBot must be allowed to fetch your pages, and that you measure with questions the way customers ask an assistant. We cover both in the same plan.

Which agency helps my online shop get mentioned in ChatGPT?

Outseen works on that for online shops, with a standard approach for Shopify and WooCommerce. We make sure OAI-SearchBot may fetch your pages, create pages that answer customer questions clearly and record by hand every month what ChatGPT answers to the agreed questions. We do not guarantee a mention: OpenAI decides what ChatGPT shows.

Talk about what ChatGPT says about your business