Atlas reads your robots rules for each crawler from Google, Bing, OpenAI, Anthropic, Perplexity and Apple, and checks the pages they fetch. Every outcome shows what Atlas saw and when.
What you get
Google, Bing, OpenAI, Anthropic, Perplexity and Apple document separate bots for search, training and user requests. Atlas reads the rules per bot, from a list we check against their documentation.1–6
User-agent: Claude-SearchBot
Allow: /
User-agent: ClaudeBot
Disallow: /A crawler that may read still needs a good page. So Atlas also checks indexing, preferred URLs, the content in the HTML and structured data.78
What an assistant answers depends on the question, the moment and the context. So we keep the technical check and the answers we record by hand apart.9
AI assistants also take information from other websites. OpenAI, for example, brings current Reddit content into ChatGPT. What forums, review sites and videos say about your products can therefore count too. That is why we also look at what is said about your business outside your own site.10
Checked on 11 November 2026.
A GEO analysis has six parts. They come together in your portal and in the monthly report.
Meet AtlasAtlas reads your website’s public code and technical responses. Private server code and pages built entirely in JavaScript need a research method of their own.
Atlas fetches the agreed pages and technical instructions and checks them. Every outcome gets evidence.
A person reads the findings, links them to your offer and puts them in order of importance.
Content, technical fixes and structured data, within your plan. You approve drafts in your portal.
After a change, Atlas investigates the same page again. If a finding disappears, you see why.
Every plan follows the same approach. The difference is the amount of work and the AI assistants whose answers we check by hand.
Compare the plans| Plan | AI assistants | Checked by hand | Price |
|---|---|---|---|
| Rise | ChatGPT, AI Overviews | 10 answers a month | €549 a month |
| Scale | ChatGPT, AI Overviews, Perplexity, Gemini | 25 answers a month | €949 a month |
| Lead | ChatGPT, AI Overviews, Perplexity, Gemini, Copilot, AI Mode | 50 answers a month | €1,649 a month |
Excl. VAT, on a three-month term.
Answers to the questions business owners ask us most.
A GEO analysis is an investigation into how usable your website is for AI search services. Atlas tests the technical side, such as access for AI crawlers, text in the HTML and structured data. A specialist reviews the content and the answers we record by hand, and turns that into priorities.
No. Atlas is our own research engine. Its technical core fetches public sources, runs defined checks and stores the evidence behind every finding. That works without a language model. AI helps us with the write-up, never as evidence.
Atlas checks whether you have an llms.txt and which links it contains, but it does not count towards any verdict. Google says Google Search does not use the file, and the other major AI services do not document that they use it. The pages themselves matter more.
The free Quickscan automatically tests your homepage and up to two other pages against a fixed set of technical checks, then sends a short AI result from six questions to ChatGPT and Gemini. A GEO analysis within a plan or audit looks at more pages and at AI-specific aspects, and a specialist reviews the results and the recorded AI answers.
That requires repeated, comparable measurements. We record the same questions again every month in the same environment, with the answers and sources. That shows you what changes. A technical check alone does not tell you how often an assistant names your business.
Look in your robots.txt at the rules for the crawlers of Google, Bing, OpenAI, Anthropic, Perplexity and Apple. Each crawler has its own name, and a rule for one does not apply to another. In a GEO analysis, Atlas reads those rules per crawler and tests the pages they fetch, with what Atlas found and when for every outcome.