About

The team behind Atlas

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Outseen
Updated

Short answer

Atlas is built by a dedicated Outseen development team that works on the engine around the clock. The team follows official documentation from Google, Bing, OpenAI and Anthropic, turns relevant insights into checks and tests them before they are put to use.

Atlas is built by a dedicated Outseen development team that works on the engine around the clock. The team follows the official documentation of Google, Bing, OpenAI and Anthropic, turns relevant insights into checks and tests every change before it is put to use. Outseen’s specialists turn the findings from Atlas into work on websites.

What the development team does

The team has one job: making Atlas better at investigating websites. In practice:

  • Following sources. Search engines and AI companies publish how they fetch and process websites. The team reads that official documentation and assesses what is relevant.
  • Framing research questions. A new insight becomes a specific question: what information can a system retrieve, and which check belongs with it?
  • Building and testing checks. Each check tests one property against a fixed criterion. Before a new or changed check is put to use, the team tests whether it gives the intended result.
  • Recording limits. When a check cannot reach a conclusion, Atlas shows it as unknown rather than as a fail or a pass.

A successful test on sample cases does not prove that Atlas never makes a mistake. That is why Atlas stores the evidence with every finding, so a specialist can trace what it is based on.

What the specialists do

Atlas collects and tests. Outseen’s specialists assess what the findings mean for your website. They take your offer, your customers and your priorities into account, choose the work and carry it out. A technical check says something about your website, not about your position in Google or a mention in an AI answer. A person makes that judgement.

The questions specialists come across on websites go back to the development team. That way, work on real websites helps decide what Atlas learns next.

What 24/7 does and does not mean

Work on Atlas continues around the clock. That is not a promise of 24/7 customer service, of a particular level of system availability or of daily measurements for your website. What you get per plan or project is set out in your agreements.

Read more about how Atlas investigates a website or see Atlas.

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FAQs

How does a new check get into Atlas?

A new check in Atlas starts with a specific research question, for example from new documentation by a search engine or from something a specialist came across on a website. The team decides which source data is needed, builds or improves the check and tests it on sample cases. Only then is the change put to use.

Is Outseen a partner of Google or OpenAI?

No. The team behind Atlas follows the public, official documentation of Google, Bing, OpenAI, Anthropic and other providers. That is not a partnership, an endorsement or access to secret ranking rules. A new publication is input for us to research and test, not something that ends up in Atlas automatically.

What does it mean that the Atlas team works 24/7?

It means that work on the development of Atlas continues around the clock: research, new checks, improvements and tests. It is not a promise of 24/7 customer service, of a particular level of system availability or of daily measurements for your website. What you get per plan or project is set out in your agreements.