Every Outseen text starts with a specific customer question. Articles name their sources, every page has a date, and we correct mistakes as soon as we see or hear about them. How a text comes about differs: for client work a writer creates it, a reviewer checks it and you approve it. Our own resources were written with the help of AI and released for publication by our founder.
From question to publication in client work
| Step | Who | What happens |
|---|---|---|
| 1. Question | Specialist | We record which question the page answers and for whom. Often we improve an existing page first. |
| 2. Brief and sources | Specialist and client | We gather the information from the business and the external sources that back up the facts. |
| 3. Writing | Writer | The writer works from the brief and sources. AI can help with organising or an outline; the writer is responsible for the text. |
| 4. Self-edit | Writer | The writer cuts padding, empty promises and repetition, and checks whether the text answers the question. |
| 5. Review | Reviewer | A second person checks the facts, wording, headings and what the reader can do with the text. |
| 6. Approval | Client | For client work, you give feedback and approve the right version. A change to the content after that goes back to the reviewer. |
| 7. Publication | Outseen | We publish, check the page and record what was delivered. |
Our own resources
The articles, glossary terms and answers in our resources were written with the help of AI, based on documentation from Google, Bing and AI companies and on what Outseen itself does. Every article names its sources, and those sources were opened during writing. Our founder released the resources for publication. If you spot a mistake, let us know; we correct mistakes as soon as we see or hear about them.
Sources
- We prefer primary sources: the documentation of Google, Bing and AI companies, legislation, official bodies and the original research.
- We cite figures with a source and year in the same sentence.
- We open every source ourselves. Anything we cannot confirm, we leave out.
- We do not copy other people’s texts. A short quote goes in quotation marks with a credit.
Dates and authors
Every published page shows the date on which the text was last updated, with Outseen as the author. In client work, no text goes online without your approval. Search engines and AI assistants change quickly, so we review our resources periodically and only change the date when the content has actually been revised.
What we do not do
- No guarantees of rankings or of mentions in AI answers.
- No invented figures, experiences, reviews or client cases.
- No competitor names to make ourselves look better.
- No pages created just to hit a number.
Corrections
Spotted a mistake? Report it through contact with the page and what you think is wrong. If the report is right, we correct the text, add the new date and note at the bottom what has changed in the content.
More about our principles: what we stand for and how we use AI.