What a website costs depends mostly on what you have built. The number of page types, the features, an online shop, integrations with other systems, who writes the copy, the move from an old website, extra languages and accessibility together determine the work. On top of that come running costs for hosting, licences and maintenance. You get a reliable website price from a quote based on a clear description.
Why do we not give an average price?
There is no official source with reliable average prices for websites in the Netherlands. Figures that circulate online assume a project that rarely resembles yours. Two ten-page websites can differ greatly in work: one uses an existing theme and copy you supply, the other gets a custom design, new content, a booking module and a migration of a thousand old addresses.
Two ten-page websites
| Website A | Website B | |
|---|---|---|
| Design | An existing theme, adapted to the brand and logo | A custom design for every page type |
| Copy and images | Supplied by the client | Newly written, with original photography |
| Features | A contact form | A booking module linked to the team’s calendar |
| Existing website | None | A thousand old addresses that need redirecting |
| Languages | Dutch | Dutch and English |
Understanding what sets the price is more useful. You can then decide where to invest and compare quotes fairly.
Which factors set the price?
A page type (also called a template) is the layout used for one kind of page, such as a product page or a blog article. Two hundred products can share a single page type. The number of page types therefore often says more about the work than the number of pages.
| Factor | What makes the work bigger | Question to ask yourself |
|---|---|---|
| Page types | Many different kinds of page, each with its own design | Which kinds of page do I really need? |
| Features | Forms with logic, search and filtering, accounts, bookings, configurators | Which feature demonstrably helps customers or my team? |
| Online shop | Many variants, unusual shipping rules, several payment methods, B2B prices | How complex are my range and my sales process? |
| Integrations | Connections to stock, accounting, CRM, scheduling or a till system | Which systems have to exchange data, and in which direction? |
| Content | Writing copy, photography, video, completing product information | What do I supply myself, and what has to be created? |
| Migration | Moving old pages, redirects, importing products and customers | How many existing pages and records have to come along? |
| Multiple languages | Translation, separate addresses per language, language references between pages | In which languages do I really sell or communicate? |
| Accessibility | Testing design and build for keyboard, screen reader, contrast and forms, for example against WCAG | Does my online shop fall under the accessibility law? |
| After launch | Hosting, domain, licences, updates, security, content maintenance | Who manages the website after delivery, and what does that cost per month or year? |
Since 28 June 2025, accessibility is no longer optional for many online shops. According to the Dutch government (page in Dutch), accessibility requirements apply from that date to online shops, among others, with an exception for small businesses. Read the European Accessibility Act explained to see whether it applies to you.
What does a website cost after launch?
The build price is one part. Budget for the recurring costs too, because they differ per platform.
- With a hosted service such as Shopify you pay a subscription. The Shopify Help Center describes a recurring plan price billed every 30 days, plus transaction fees if you use an external payment provider. Apps are billed separately from the subscription.
- With WooCommerce the core plugin is free according to WooCommerce, but you need WordPress and your own hosting that meets the server requirements. You arrange hosting, updates and security yourself or outsource them.
- With any platform you also pay for the domain, any paid themes or plugins, maintenance and keeping the content up to date.
Recurring costs with Shopify and WooCommerce
| Shopify | WooCommerce | |
|---|---|---|
| Basis | A subscription, billed every 30 days | The core plugin is free; you need WordPress |
| Hosting | Part of the hosted service | Your own hosting that meets the server requirements |
| Payments | Transaction fees if you use an external payment provider | Depends on the payment provider you choose |
| Extra features | Apps, billed separately from the subscription | Paid plugins and themes |
| Maintenance | Keeping the theme and apps up to date | Updating and securing WordPress, plugins and the server |
Ask the builder to list these costs separately in the quote. Then you see what the website costs per year, not only what delivery costs.
What should you include when you request a quote?
The more specific your request, the better you can compare quotes. These points help:
- The purpose of the website: enquiries, sales, recruitment or information.
- Your audience and the questions customers often ask you.
- A first list of page types and features.
- The systems the website has to talk to.
- Who supplies the copy, photos and product information.
- Whether there is an existing website, with the number of pages and the pages that attract visitors now.
- The languages and countries the website is for.
- Who manages the website after delivery.
- A preferred launch date and a budget range.
Sharing a budget range may feel like a weak negotiating position. In practice, it helps the builder make a proposal that fits instead of guessing what you want to spend.
The difference between a vague request and a concrete one:
A quote request a builder can price
VoorWe want a new website with an online shop. What does that cost?
NaOnline shop for bike parts, around 400 products in six categories. Connection to our stock system. We supply the copy and photos ourselves. The current site has 120 pages, some of which attract visitors from Google. Dutch and English. Launch in the spring; we manage the content ourselves.
Which questions should you ask about a quote?
Hold every quote up against the same list. A quote that says nothing on a point cannot be compared on that point.
Check this in every quote
- Which page types and features are included in the price, and what falls outside?
- How many feedback rounds are included?
- Is the migration included, with a list of redirects from old to new addresses?
- Which SEO basics are handled during the build?
- To what level is accessibility tested, and how?
- Who becomes the owner of the domain, hosting, design and admin accounts?
- What do hosting, licences and maintenance cost per year?
- How is extra work agreed and charged?
In Do you need an SEO?, Google recommends involving an SEO specialist as early as possible in a redesign. If you only turn to search visibility after launch, you often have to rework structure and web addresses. How to handle that during a redesign is covered in redesigning your website without losing search visibility. If you are choosing between platforms, see Shopify or WooCommerce.
How Outseen prices a website project
Outseen builds websites on the basis of a quote. After a conversation, you receive a proposal with the work, price and schedule. The SEO and GEO basics are part of the project, and if there is an existing website, the migration is included in the quote. For online shops, our standard approach uses Shopify and WooCommerce; we discuss other systems. More about the approach is on website development, and choosing an agency lists questions you can put to any provider.
What does this mean for your business?
Start with a description, not an amount. Write down which page types and features you need, what you will supply yourself and what has to come across from your old website. With that description, ask two or three builders for a quote, and set their answers against the same list of questions. Then you compare work with work, and you can also see where a low price comes from.
Also budget for the yearly costs: subscription or hosting, licences, maintenance and the time you spend on the content yourself. If you also want ongoing work on findability after launch, read how much SEO and GEO cost per month. Those costs are separate from the build price and belong in your budget for the first year.