An SEO and GEO audit is an investigation into how easily search engines and AI assistants can find and understand a website. SEO is about visibility in search engines; GEO is about how your business and information appear in AI answers. An audit ends with a plan: which improvements to tackle first, and why.
How does an audit work at Outseen?
- Beforehand we agree which pages and topics we investigate, so you know what the research covers.
- Technology: Atlas, the research engine developed by Outseen, investigates the public code and technical signals of those pages and records every technical finding with its source and time of measurement.
- Content and structure: Outseen’s specialists assess whether the pages answer your customers’ questions and how your offer and business information fit together.
- Result: you receive an explanation of the main points that need attention and a plan with priorities.
Audit or website check?
The website check (Quickscan) gives a first technical impression of a limited number of aspects on a small selection of pages. An audit goes further: agreed pages and topics, an assessment of the content and a plan.
What does an audit not promise?
An audit gives no guarantee of rankings or of mentions in AI answers. Search engines and AI platforms decide for themselves what they show. The audit shows what can be improved on your website and in which order.
Read what to ask an agency beforehand in Choosing an SEO and GEO agency: 15 questions to ask, or see what an audit at Outseen covers.