People also ask is the block of related questions that Google shows in many search results. In its visual elements gallery, Google calls it the related questions group. It is one of the exploration features: elements that help searchers ask further questions.
When you expand a question, you see a featured snippet from a web page. As with featured snippets, Google decides which page provides the answer; you cannot submit your page for it.
Why does it matter?
The block shows which follow-up questions Google sees around a topic. That is useful when planning content: which questions does your page not answer yet?
Example
Suppose you search “fitting a dormer window”. Questions in the block might cover planning permission, how long the job takes or the difference between a prefabricated and a made-to-measure dormer. A dormer builder can answer those questions on their page, each under its own heading with the answer directly below it.
Common mistake
Thinking FAQ markup is needed to appear here. The block works with the text on your page. Google has also stopped showing the FAQ rich result from 7 May 2026, according to the Google Search Central changelog entry of 8 May 2026. The schema.org type FAQPage remains valid.
How do you check it?
Search your most important topics yourself and note the questions that appear. They differ per search and can change over time.
More in An FAQ that helps customers, Google and AI assistants and under SERP.