Organization schema is structured data of the Schema.org type Organization. You use it to record your business details in a form software reads directly: name, website, logo, address, phone number, VAT number and links to your profiles elsewhere. According to Google, it helps tell your organisation apart from other organisations, and some fields can influence which logo Google shows.
Where does it belong?
On your homepage or on one page that describes your business, such as your about page. It does not need to be on every page. Google makes no field mandatory and recommends adding everything that applies to your business. Use the most specific type: OnlineStore for an online shop, a subtype of LocalBusiness for a business with premises.
Example
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "De Spaak Bike Shop",
"url": "https://www.example.com",
"logo": "https://www.example.com/logo.png",
"telephone": "+31-30-0000000",
"sameAs": ["https://www.linkedin.com/company/example"]
}Common mistake
Details that differ from what appears elsewhere, such as an old address or a different business name from the one in your Google Business Profile. See also NAP consistency. How to keep your business information the same everywhere is covered in Make sure search engines and AI know who you are: business information and Organization schema.