Bing Webmaster Tools is Microsoft’s service for website owners. It shows how Bing processes your site, much as Google Search Console does for Google. For GEO it is of particular interest: on 10 February 2026, Microsoft introduced the AI Performance report as a public preview.
What does AI Performance show?
According to Microsoft, the report covers citations in Microsoft Copilot, AI-generated summaries in Bing and selected partner integrations. It shows:
- how often pages from your site were cited as a source in AI answers;
- how many different pages were cited on average per day;
- per URL, how often that page was cited;
- a sample of the phrases the AI used when retrieving cited content (grounding queries);
- how all of this develops over time.
Why does it matter?
It is one of the few places where a provider itself publishes figures on citations in AI answers. It only covers Microsoft’s AI services, though. The report says nothing about ChatGPT, Gemini or Perplexity.
Common mistake
Reading the figures in this report as your AI visibility in general. It covers one provider, and the report is still a preview. More on measurement in How do you measure your visibility in AI answers?. Bing also supports IndexNow, which lets you report changes on your site straight away.