AI Mode is a separate AI search environment in Google. You ask a question, get an answer that Google puts together with AI, and can then ask follow-up questions on the same topic. According to Google’s help page on AI Mode, Google splits your question into subtopics and searches for them at the same time (query fan-out).
If Google lacks confidence in the quality of an AI answer, AI Mode can show a set of web links instead. The same page lists the Netherlands among the available countries and Dutch among the supported languages.
How does it differ from AI Overviews?
AI Overviews appear among the regular search results, as a summary at the top. AI Mode is a conversation you open and continue. According to Google Search Central, the requirements for websites are the same: the page must be indexed and eligible to appear in Google with a text snippet. Traffic from both counts in Search Console under the Web search type.
Example
Suppose someone asks AI Mode which e-bike suits a daily commute along windy dyke roads, then asks follow-up questions about the battery and maintenance. A bike shop with pages that cover such situations in concrete terms has material that fits those subquestions.
Common mistake
Optimising only for short keywords. In AI Mode, people can ask a full question that includes their situation, and then keep asking. Pages that only show a product list rarely answer questions like that.
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